As exciting as new team introductions are for Banter, two farewells are doubly sad. πŸ˜­β€‹πŸ˜­β€‹

This month we’re saying goodbye to Liz and Nic, two of Banter’s long-timers (4 years+) πŸ‘‹. How can you begrudge growth, personal development and putting family first? You can’t. Liz, our Strategic Director is moving along her career path and taking on a role at the Department of NSW, Regional Australia, whist Nicole, our General Manager is packing up her family and taking off around Australia in a caravan for 6 months 🏝.

I’ve spent many a night in tears since they broke their news to me πŸ’”. I’m sad for the moment that Banter undergoes change, and yet equally excited to bits about progression and growth for these remarkable ladies (as much as it is for Banter, too). We’ve had a wonderful time together and I know we’ll be seeing them on their paths. I am so grateful for what they’ve done for this business and for me personally. ❀️

Change is constant. Evolution is inevitable. I reminisce and smile. Onwards we go. πŸ˜˜β€‹

Valentina xxx

Banter Newsletter - Things you need to know

No More Passwords? Web 3.0 is here.

In a joint effort to make the web more secure πŸ”’β€‹ and usable for all, Apple, Google and Microsoft announced plans to expand support for a common passwordless sign-in standard created by the FIDO Alliance and the World Wide Web Consortium. The new capability will allow websites and apps to offer consistent, secure, and easy passwordless sign-ins to consumers across devices and platforms.

Password-only authentication is one of the biggest security problems on the web, and managing so many passwords is cumbersome for consumers, which often leads consumers to reuse the same ones across services.

Users will sign in through the same action that they take multiple times each day to unlock their devices, such as a simple verification of their fingerprint or face, or a device PIN. This new approach protects against phishing and sign-in will be radically more secure when compared to passwords and legacy multi-factor technologies such as one-time passcodes sent over SMS.

That’s a big YAY from me! πŸ‘β€‹πŸ‘β€‹

Banter newsletter, Social Media

Facey Replicates The TikTok Algorithm

First it was Insta and now Facey looks set to change its algorithm to take on TikTok. The Insta-revolt happened in less than 2 weeks – where we saw profiles rolling out the πŸ“Ήβ€‹ video-based feed only to switch back without notice within days (thankfullyπŸ™β€‹). Now Facey is playing catch up and Facey employees were given a directive to make the app’s feed more like TikTok.

The short-form video format is challenging social screentime and Facey doesn’t want to be left behind. But is it already too late? And is that what you go to Facey for? The change is set with the algorithm – rather than prioritise posts from accounts people follow, Facebook’s main feed will, like TikTok, start heavily recommending posts regardless of where they come from.

Funnily, if I wanted recommended content, perhaps that would be the reason I’d use TikTok over Facebook. But I don’t. I follow accounts for a reason – because I LIKE THEM.

Give me strength. 🀞 it’s a short-term bad decision from Facey and it reverts quickly.

We’re In: 15 Social Media Agencies to Watch

It’s wonderful to be recognised as a leader in social media management in a sea full of operators.

We say thank you to Australian Business Journal for showcasing our experience and expertise, amongst many other Australian businesses making a difference out there. πŸ‘β€‹πŸ‘β€‹

We’ve come across many cowboys out there ripping businesses off. πŸͺ​ Cookie-cutter creatives that you see on loads of sites, no strategic approach and running paid ads that don’t convert (for SO MANY reasons).

If you value your social media presence, understand the impact of great socials, put trust in the experience, and need help with resourcing to keep the dream alive, our team is here to help. πŸ“žβ€‹πŸ“§β€‹

Banter Group newsletter, Banter Boast

Colinton Capital Partners

Colinton Capital Partners is a mid-market investment group that provides growth capital solutions to leading businesses, with c$270M of funds under management deployed across nine active portfolio companies which operate in a range of industries.

Showcasing such a progressive and impressive organisation is a real delight πŸ˜Šβ€‹ for Banter. We were tasked with redesigning and rebuilding the website presence for Colinton Capital Partners – and we’re super proud of the result!

When you find a business that has aligned values, it’s a real joy to work together, and IMO, the end result demonstrates that too.

Accensi Agricultural Solutions

Accensi is a leading local developer, manufacturer and distributor of agricultural crop protection solutions 🌾 in Australia.

Toll manufacturing is their primary focus, with production facilities located in key growing regions around Australia, offering a wide range of crop πŸ‘©β€πŸŒΎ protection formulations and chemistries.

With farming the true blood of Australia, it’s something close to our regional roots here in the Southern Highlands.

This website build had a record turnaround right from the design get-go. The end result is a simplified and easy-to-navigate solution offering a modern look & feel for the organisation.

Less than 5 min reads for you

This section: Short reads, πŸ‘€Β  not just about marketing.

_____________________

On the blog: 5 social media tips to navigate your small business post-Covid

So how does someone navigate their business opportunities in social media in amongst a post-Covid world? Our lovely Montana (she’s young and youthful and a social tragic) is here to give you 5 practical tips to keep your mojo flowing. πŸ€³β€‹πŸ€³β€‹

_____________________

The Web Design Museum

Follow a brand favourite or simply look back on trendsΒ from our brochure-ware-web days. It made me search for an old favourite online, only to find it’s still live!Β Lings UKΒ are horrendously ugly πŸ™ˆβ€‹and yet still effective. If you’re looking for a more modern library,Β Eye on DesignΒ might be for you.

_____________________

20th Annual Logo Trend Report

Whilst we’re talking trends, the 20th Annual Logo Trend Report most definitely has the good, the bad, and the definitely ugly. I do like myself a Whiplash style that’s for sure.

_____________________

Microsoft, Apple Meta & Snap Abandon AR Glasses

I was never convinced AR Glasses would become a norm, not even when Snapchat first introduced them. Microsoft, Apple, Meta, and Snap are abandoning projects such as augmented reality-based glasses in favor of more modest hardware and software ventures. Experts point to projects such as “Pokemon Go” as examples of how AR or virtual reality can make money without expensive devices. And it’ll be different again for China.

See what Stranger Things did with their Snapchat AR experience using facial recognition technology.

Banter newsletter - Something cool

JUST COOL: All-Timber Building in Switzerland

Timber-framed buildings are having something of a renaissance lately, with the advent of cross-laminated timber (CLT), an engineered wood product made from gluing together layers of solid-awn lumber.

By gluing layers of wood at right angles, CLT can achieve both strength and flexibility. The material is becoming an increasingly popular choice for architects, πŸ‘·β€‹πŸ—οΈβ€‹ who argue that the product is not only more sustainable than steel, concrete, and glass structures, but also offers significant benefits to health and wellbeing. This building in Zurich has to be seen to be believed. Beautiful.

Catch you next time πŸ˜ƒ

Banter newsletter footer