It’s called doing things.

“Without strategy, execution is aimless.
Without execution, strategy is useless.”

Strategy is one of those funny love it or hate it words. If you have a strategic plan, you’ll love it. If you don’t know where to start, you’ll hate it.

Whether that’s a marketing strategy or a business strategy, you need a plan. Strategy doesn’t have to be difficult, nor does it have to be expensive, but it has to exist.

The most successful clients we work with, are ones that have a strategic plan.

Need help with that? No worries, that’s what we do. We start with taking a step back and making sure there’s a strategy that makes sense, is SMART and is affordable.

Valentina xxx

Banter Group Newsletter, Marketing Agency

The Newsfeed Might Be Going Away

Is the Facebook Newsfeed going away? Most likely.

What we might see is a combination of both regular feed posts in their original format, interspersed with vertical Stories. (And, possibly unskippable ads.)

Navigation will be horizontal, tap and swipe. Nothing would be vertical anymore.

A test of this format was spotted by Jane Wong and you can see what it looks like in this video.

Users and businesses would carry on creating content as we do today and the new feed will automatically format in the horizontal carousel.

If users won’t scroll down anymore, Facebook’s ad business could take a huge hit.

So, by allowing traditional feed posts and ads to appear among Stories in the same carousel, users are more likely to swipe through. And, Facebook could squeeze more views and ad dollars out of that content.

They’re just some of the changes you can expect, and my prediction? Before the end of 2019.

Banter Group Newsletter, Marketing Agency

Facebook Demotes Videos With Engagement Bait

Facebook first tried to squash five types of engagement bait in December 2017. (Those five types are Vote Baiting, React Baiting, Share Baiting, Tag Baiting and Comment Baiting. In simple terms, possible ‘bad actors’ that attempt to goad Facebook users into taking certain actions as a means of manipulation.)

We’ve now got a 2019 update:

Videos containing WRITTEN or SPOKEN engagement bait phrases such as “Comment below,” “Share this video,” “Tag 2 friends,” or any direct call-to-action tied to liking, commenting or sharing would get demoted in the feeds.

Bottom line, Facebook is striving for AUTHENTIC content and AUTHENTIC engagement. Make it real. Make it count.

Banter Group Newsletter, Marketing Agency

Why Chasing Large Numbers of Social Followers Might Be Totally Useless

More than 2 million companies advertise on Instagram every month, and this social media giant isn’t even the biggest player in the industry. Countless businesses spend billions of dollars running intricate social media campaigns. Some of them are designed to create brand awareness while others are meant to create new leads and bring in new customers.

The truth is that social media has the potential to become one of your most powerful business tools. But, simply racking up millions of followers is not a recipe for success.

On the blog, we look at the key reasons why chasing large numbers of ‘vanity metrics’ are really a waste of time, which is evidenced even further with Insta announcing the trial of ‘removing the like counts’ on posts and also on profile fan followers. Hoorah for mental health and strategies that matter!

Banter Group Newsletter, Marketing Agency

Pure Jiu Jitsu Southern Highlands

Our wonderful local Pure Jiu Jitsu Southern Highlands offers world-class instruction in Brazilian Jiu Jitsu, Wrestling and Self-Defence under the tutelage of Brazilian Jiu Jitsu Black Belt Tony Pycroft. Tony is a black belt under UFC Veteran and Australian Martial Arts pioneer Anthony Perosh and is a qualified and experienced coach and an active competitor. Guess where he is right now? TOKYO, competing in the International Masters Tournament 🇯🇵 and he’s bringing home the 🥇🥈.

As a local business, we were super happy to redevelop Pure Jiu Jitsu’s website to reflect Tony’s supportive and nurturing approach to martial arts.

Tony believes that martial arts is a great way to become the best version of yourself, for yourself and your family whether you decide to do Brazilian Jiu Jitsu as a lifestyle change or for competition. Seeing the number of smiling juniors is certainly a testament to this.

Banter continues to work with Tony with the delivery of printed flyers to promote his various classes, as well as creative assets for social media.

Ready to join? There’s a free uniform for adults when you join, valued at $150! Get in and join now!

Banter Group Newsletter, Marketing Agency

Recent chats and upcoming stuff

Facebook Ads: Buying Facebook Ads that work is actually an art in crafting the right targeting using audience insights. Our half day course will show you why boosting ads can be a waste of your $ and why sponsoring ads with purpose can give you the return you’re looking for. Ads Manager and Business Manager aren’t exactly easy to navigate. We’ll show you how to make the most of them and navigate like a pro. It’s all about Sydney: Wednesday 31st July for $420. Book Now.

I’m a keynote speaker for The Studio Women’s Network featuring NSW Regional Entrepreneurs & Ribit
I’m truly honoured to have been asked to be a speaker next week to share stories and challenges of being a female entrepreneur and startup from regional NSW. Challenges also bring distinct advantages of creating and building an enterprise outside a city or metropolitan location, and I’m ready to share some of those key learnings with you.

If you live in a regional area, you’re invited to be part of this event via a live stream and interactive Q&A.

Tickets are FREE. Come along to the event and you’ll have an opportunity to engage with regional counterparts and build deeper connections across the network of female entrepreneurs in NSW and beyond. RSVP now.

Banter Group Newsletter, Marketing Agency

Toyota’s Subscription Model

Toyota has designed a subscription program for owners who wish to access great vehicles, but desire to get away from the conventional car ownership model.

Toyota Japan is releasing a car subscription package called Kinto. Kinto has several packages that allow you use of a car or a variety of vehicles like Lexus.

Subscription plans are based on a monthly flat rate and cover insurance, vehicle tax, rego, and maintenance. What’s different about this program is that the subscriber will be rewarded with points for operating the vehicle safely and in an eco-friendly way.

If this idea works in Japan, it’s only a matter of time before it’s rolled out globally.

Until next time 😊

Banter Group Newsletter