So, you’ve decided to learn digital marketing. You’ve taken the first step towards developing a career in an exciting industry. You have even set your (US) yoube coworking space.
But where do you start? Finding clear and reliable information can be difficult, so we’ve done the hard work for you and created a list of the best free digital marketing courses available online.
There are many free courses and tutorials available online that you can use to learn digital marketing. Don’t mistake free for easy, and by easy, we refer to spending time to learn a new craft. The best education you can invest in is your own and with all good learning, it takes time to put new found knowledge into practice and hone the skill.
This blog looks at some of the best sources where you can learn digital marketing online for free.
The first place to start your journey is through YouTube channels. There are many channels on digital marketing such as Digital Marketing Institute, Social Media Marketing, Social Media Examiner and many more.
These channels have videos about traffic generation, blogging tips and tricks and many other tactics that will help you learn digital marketing fast.
All these channels have instructional videos that will guide you through the entire process of learning digital marketing, and lucky you, they are all free!
Digital Marketing Institute has almost 400 videos on its channel. In comparison, the Social Media Examiner channel has over 1,000 videos, which is a great deal considering there are no fees attached to them.
These video tutorials will guarantee that you learn digital marketing fast in no time. Don’t forget to subscribe to these channels to get notified every time new videos are uploaded for the same.
Google Digital Garage Course
Taught by Google, the Digital Garage Course is an online free course that will give you an overview of digital marketing.
The lessons are pretty short, so it is possible to complete the entire course in a couple of hours if you’re dedicated.
The Digital Garage Course doesn’t teach everything you need to know about digital marketing, it’s a great overview. Still, it provides an introduction to the topic suitable for those who are just beginning their journey into the space.
After completing the course, you should have some basic knowledge of what digital marketing is and why it’s important; and have the core skills necessary to understand how various tactics work on a larger scale.
One of the most important aspects of understanding Google, is understanding SEO. This SEO Masterclass from SEO Optimizer is a good introductory to the topic with practical hands-on tips.
HubSpot Inbound Marketing Certification
If you’re looking to make a career change or starting in your marketing career, there are plenty of opportunities out there for you.
One of the best places to start is taking the HubSpot Inbound Marketing Certification.
HubSpot Academy offers this inbound marketing certification that anyone can take at their own pace at no cost.
It’s been designed to help professionals develop the skills they need to make them as successful as possible in their careers.
There’s also a HubSpot inbound certification exam at the end, which will certify your knowledge and understanding of what inbound marketing is and how it can be used.
HubSpot Inbound Marketing Certification will equip you with the following;
- A solid foundation in the principles of digital marketing. This certification isn’t just about sales and will help you understand how digital marketing fits into the broader framework of business.
- Understand how to integrate digital marketing with traditional tactics, so you can use them together to drive results.
- Knowledge that is applicable across platforms and channels. Whether you’re using Facebook, Google Ads or email marketing (or all three), this certification will help you think about the goals of your campaigns and how the tools available on each platform would help you achieve your goals.
HubSpot Sales Qualification Training
This free course teaches you how to use HubSpot’s CRM software and website analytics to build better email lists and convert leads into customers.
The course consists of short videos that explain digital marketing basics and include in-depth tutorials on specific HubSpot features.
This is a precious tool to use if you understand your ideal customers. It helps you figure out who they are and what their needs are.
Without having a clear picture of your customers, it will be hard to market yourself.
By using sales qualification techniques acquired from this course, you can better understand how your customers spend their money and work towards solving their problems.
You don’t have to pay thousands of dollars for information. Ultimately, the more you learn from these free sources, the more questions will start cropping up.
Trust me; you will have questions that you can only answer with real-world experience via a reputable company.