For too long, we’ve heard client after client lose control of their website because a site has been custom built using complex programming languages and specific code.

There is a time and place for a custom built site depending on its functionality specifications. In many instances, WordPress can deliver a range of functionality that the ‘majority’ of websites require.

The diagram below shows that WordPress is used by 31.7% of all the websites (as monitored by W3Techs) which is a content management system market share of 59.9%.

diagram WordPress is used by 31.7% of all the websites

WordPress is a capable solution for many site requirements, and the primary reasons that we only build WordPress sites are listed below. Before embarking on your next web build, you definitely need to consider what your needs are first, before selecting the platform to build on.

WP is Cost Effective

WordPress designing and development is extremely cost effective due to the plethora of ready-made themes to choose from. The maintenance expense is reduced as you can update the content on your site rather than relying on a designer to do this.

Remote Access

A WordPress theme website enables you to make changes to your site wherever you are, with access to the internet. All you need is a web browser – no fancy software required.

Responsive Web Design

WordPress automatically caters for a responsive design template across multiple devices.

Search Engine Optimisation

Websites built using WP have simple and structured content, meeting the needs of search engines. Great SEO is about engaging the rules of search engines to enable indexing. Each page is customised to give you full control on pages you wish to rank for.

Functional Capability

WordPress plugins are easy to install technologies that add greater functionality and capability to your website. This includes features such as membership management, ecommerce solutions and embedding live feeds for example.

Flexibility with Designers

You can maintain the control of your website by not being locked into working with specific companies for your website’s management. WordPress designing and development operates on an open source platform. This means it’s easier for you to transition from one designer to another seamlessly.

Active and Responsive Community

The WordPress community is fortunate to have a very active base, and best practice is well documented. Access to this documentation can be easy to locate and other WP users are building this community daily.

Tactical Content Marketing

With remote access and easy of self-management, tactical marketing is made easy with customisable elements of your site. These enable you to update your site’s design with promotional banners for holiday campaigns or promote company news.

Social Media Integration

Adding social links to your website is a key aspect of ranking for Google’s algorithm. Integrating your social profiles on your website, such as including a live feed, promotes your content and produces positive ranking signals for search engines.

Site Security

WordPress has proven to be a safe and secure platform, with significant effort invested in site security and maintaining a high level of security procedure.

To be honest, this blog could go on for a few more pages as to why WordPress is a genius platform and better than Wix or SquareSpace. Perhaps I’ll save those comparisons for another time.

Hope this helps you make some decisions!